A collaboration shoot for Hugendubel and Paperblanks, inspired by old Italian movies, shot in Sicily and paving the way for a more emotions-based sales approach for traditional stationaries. Rolled out both on Social Media (organic / paid) and POS, this campaign not only generated a remarkable uptick in sales, but also started conversations around journaling and mindfulness.

Director: Jen Krause
DOP: Nicola Rehbein
Hair & Make Up: Kristin Rös
Set Assistant: René Bade
Senior Creative Producer / Commissioner: Patrick Schürmann