Hugendubel and Another Cotton Lab have teamed up to launch a capsule collection just in time for the start of the school year. Titled “Cool Kids Read,” this collection celebrates the fusion of streetwear and literature. To bring this theme to life, we planned a vibrant photo campaign that highlights how cool it is for kids to embrace reading.

Producer: Enlil Isik
Creative Producer Hugendubel: Patrick Schürmann
Production Runner: Dominik Graf
Art Direction / Stylist: Neslihan Degerli
Styling Assistant: Noelle Hauer
Photography: Marius Knieling
Digi: Ruben Schmitz
Light Operator: Ben Mönks
Videography: Sebastian Schuster
HMU: Maria Ehrlich