For Munich’s Die Lange Nacht der Musik we transformed our flagship store at Karlsplatz (Stachus) into the world of Bridgerton. In collaboration with Netflix and Shondaland, Hugendubel hosted an immersive and interactive experience featuring a string quartet playing classical renditions of pop songs, a range of delectable treats by Maison Ladurée including two limited-edition macarons (honey & lemon and chai), dance classes and the famous books of Julia Quinn.

I had the pleasure to not only capture the event with my team for Social Media and PR, but also to oversee the accompanying Instagram campaign, including themed quizzes, production stills and promotional reels showing off the poster.

AGENCIES:
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rsa Media
Spreeproduktion
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