Building on a viral 2020 meme, “I Like Big Books” celebrates its launch by focussing on all the different personas one can become throgh the magic of reading. Putting author and content creator Valentina Vapaux centre stage, the campaign was created by Berlin collective Avec Nous, directed by Neslihan Değerli and photographed by Birk Alisch. Following its release, the tennis socks were released as a limited edition and sold out within 24 hours.

Talent: Valentina Vapaux
Director: Neslihan Değerli
Executive Producer: Enlil Isik
Senior Creative Producer: Patrick Schürmann
DOP: Furkan Cetin
Photographer: Birk Alisch
Marketing Manager Hugendubel: Estelle Traxel